Levi's CEO Says you should Never Wash Your Jeans in the washing machine

Laundry is inevitable, but thankfully there are people like Levi’s CEO and President Chip Bergh who want to make our lives a little easier.

CEO Levi's

In the latest interview with Fortune magazine, he revealed the much-needed reason why you should not wash your jeans.

Speaking to Fortune in a video he said:

"A good pair of denim doesn’t really need to be washed in the washing machine except for very infrequently or rarely."

His argument is based around the fact that washing a good pair of Levis actually causes damage to the material, and is a waste of water.

"We learned that an average pair of jeans consumes roughly 3,500 liters of water - and that is after only two years of use, washing the jeans once a week," Bergh writes. "Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine. That's equivalent to 6,700 glasses of drinking water!"

He also says that not washing the jeans helps them last longer.

Chip explains that if they do get dirty just clean the dirty spot and if they are a mess, then do it the old-fashioned way Levi’s CEO does: Wash them with your hands and hang them to dry.

Here is the video, Enjoy!

Sources - [1] [2]

Bonus knowledge-

Levi Strauss & Co. Made the first blue jean –– in 1873.

Levi Strauss was an American Jewish businessman of German origin who founded the first company to manufacture blue jeans. His firm, Levi Strauss & Co., began in 1853 in San Francisco, California

Comments

Nutcase Couple Hang From Cliff 2700ft Above Rio

While most people get a little bit worried about heights when climbing up a ladder, Leonardo Edson Pereira, 23, and his girlfriend Victoria Medeiros Nader, 18, are very different. In fact, after seeing images of the couple hanging off a 2,700 ft cliff in Rio, Brazil, it’s safe to say the couple pretty much break the mould when it comes to heights and being daredevils. Pereira took his girlfriend with him on his latest thrill seeking adventure, with Pedra de Gavea their conquest this time. The images really are breathtaking and depict just one of the many times Pereira has climbed the Pedra de Gavea. He claimed: "I love living on the edge! I know people think it’s dangerous and crazy but it makes me feel alive,’ Leonardo says. It is really high and I do just hang on using my arm strength. I have to trust myself not to fall." The literal translation of the rock’s name means ‘Rock of the Topsail’, and while the images certainly are something, given ...

EARTH FACTS

Earth is the third planet from the Sun and is the largest of the terrestrial planets. The Earth is the only planet in our solar system not to be named after a Greek or Roman deity. The Earth was formed approximately 4.54 billion years ago and is the only known planet to support life. Planet Profile Mass: 5,972,190,000,000,000 billion kg Equatorial Diameter: 12,756 km Polar Diameter: 12,714 km Equatorial Circumference: 40,030 km Known Moons: 1 Notable Moons: The Moon Orbit Distance: 149,598,262 km (1 AU) Orbit Period: 365.26 Earth days Surface Temperature: -88 to 58°C Size Of The Earth Compared To The Moon Facts About The Earth The Earth’s rotation is gradually slowing: This deceleration is happening almost imperceptibly, at approximately 17 milliseconds per hundred years, although the rate at which it occurs is not perfectly uniform. This has the effect of lengthening our days, but it happens so slowly that it could be as much as 140 million years before the l...

What Is The Largest Number?

Humans have been using numbers for thousands of years. It is believed that the concept of numbers first originated when prehistoric humans began using their fingers to count. This eventually evolved into sign language and then tally marks on objects like sand, walls and sticks. We’ve come a long way. Now we use calculators and computers to count our large numbers. We even have a word for numbers that are without a limit. Sometimes, it seems like the only people who can make sense of it all are the mathematical savants. One reader wanted to know: What is the largest number in mathematics? NOT SO OBVIOUS So what’s the largest number? The answer should be pretty obvious. Infinity, right? But that’s not entirely correct. Infinity in the strictest sense, is not a number at all. It’s a concept. An idea. And a mind bending one at that. Infinity is a concept which means “a quantity without bound or end”. The definition of infinity in mathematics states that no matter how big a nu...

BIONBIT

Search This Blog