Levi's CEO Says you should Never Wash Your Jeans in the washing machine

Laundry is inevitable, but thankfully there are people like Levi’s CEO and President Chip Bergh who want to make our lives a little easier.

CEO Levi's

In the latest interview with Fortune magazine, he revealed the much-needed reason why you should not wash your jeans.

Speaking to Fortune in a video he said:

"A good pair of denim doesn’t really need to be washed in the washing machine except for very infrequently or rarely."

His argument is based around the fact that washing a good pair of Levis actually causes damage to the material, and is a waste of water.

"We learned that an average pair of jeans consumes roughly 3,500 liters of water - and that is after only two years of use, washing the jeans once a week," Bergh writes. "Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine. That's equivalent to 6,700 glasses of drinking water!"

He also says that not washing the jeans helps them last longer.

Chip explains that if they do get dirty just clean the dirty spot and if they are a mess, then do it the old-fashioned way Levi’s CEO does: Wash them with your hands and hang them to dry.

Here is the video, Enjoy!

Sources - [1] [2]

Bonus knowledge-

Levi Strauss & Co. Made the first blue jean –– in 1873.

Levi Strauss was an American Jewish businessman of German origin who founded the first company to manufacture blue jeans. His firm, Levi Strauss & Co., began in 1853 in San Francisco, California

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